EFFECTIVE PUBLIC RELATIONS AND CUSTOMER CARE SEMINAR

Course Aim : To equip the participants with a wide range of relevant professional knowledge, skills, values and positive attitude vital for effective public relations and customer care in their organizations.

Course Content : 

• The significance and importance of public relations and customer care
  
• Public relations methods and policies
• Corporate positioning and identity
• Planning public relations
• Customer care management - Identifying customers, Improving customer relationships, Understanding changing customer needs and expectations.
• Effective communication with customers - Handling customer complaints (effective listening), Effective customer care, culture and practices, Building customer loyalty
• Total Quality Management and customer care
• Benchmarking tools and techniques
• Implementing best practices in customer care and public relations
• Software & internet customer service
• Action plans

Target Group : All members of staff involved in customer care and relationships management.

Course Venue : ROSA MYSTICA CONFERENCE CENTRE OR SAVELBERG CONFERENCE CENTRE, Nairobi, Kenya.

Teaching Methods : Highly participative incorporating short introductory lectures, discussions, group work, case studies, demonstrations and experiential approaches.

Course Date: Open Dates *

Course Fee : US$ 1500.00 **